First of all, it is important to note that the design not only serves to beautify things, but it is also actually used to solve or improve the function and usability of a product, optimize costs and create an aesthetic according to a market and context. Products with design offer higher added value than those that are manufactured without design.

How can the design help me?

By executing a general design diagnosis, which would focus on identifying whether the problem is of functional origin, aesthetic and/or technological obsolescence, perceived quality or congruence with the target market. We employ specialized knowledge and techniques of observation and analysis between the product-user relationship, ergonomics (human factors), psychological, anthropological and cultural.

How do i know why my products are losing sales?

In some cases yes. It is often the case that in product development, is a priority to optimize materials and processes, to standardize parts and components, and define strategies to improve the quality of manufacturing. This always reflexes significant savings.

can the design help me to reduce costs?

It is important to identify if the perceived poor quality is due to problems of product aesthetics (shape, balance, consistency, harmony, integration), product usability, design engineering or manufacturing engineering and assembly.

how can I make products to be more appealing?