JORGE MAURICIO RODRIGUEZ
INDUSTRIAL AND AUTOMOTIVE DESIGNER
Jorge Mauricio Rodríguez Cuevas is an alum of CIDI UNAM (Center for Industrial Design Research, from the National Autonomous University of Mexico), graduating with honors and receiving a Merit Diploma for his professional thesis work.
Since 1993, during his college years, he developed transportation projects for competitions that promote the use of alternative energy sources. The first one was the Tonatiuh solar car. In his project, he worked as a design leader of car driving compartment, since 1993 to 1995, and from 1995 to 1997 we were promoted as general coordinator of the whole project, sharing this responsibility with the Ing. Daniel Amador Ortega. The vehicle participated in the Sunrayce competition in 1995 in the US. This race was sponsored by the US Department of Energy and General Motors mainly. In this participation, the Tonatiuh team obtained the “Design Composite Award,” given by 3M due to its use of Kevlar and carbon fiber. The team also won the “Max Y. King Award” for the team’s competitive spirit. In 1996, the vehicle competed in the “World Solar Challenge” in Australia, achieving the 6th place in the university category with 19 cars.
Between 1997 and 2005, he worked at the General Motors Advanced Design Center in Toluca, Mexico. After 1999, he worked at the Design Center in Detroit, Michigan, developing vehicles for Chevrolet, Cadillac, Saturn, Pontiac, and Buick. In 2003, he worked in the GM design studio in Sao Paulo Brazil, developing vehicles for Chevrolet.
One of his greatest achievements during his GM years was his participation in the team that designed the Chevrolet Chevy C2 2004, a development was a major face lifting based on the original Opel Corsa platform launched in the Mexican market in 1993. For this project, Jorge obtained the “Chairman’s Honors Award,” handed out by Rick Wagoner, for his work as an interior design leader and DQV Harmony coordinator. In 2004, he won the XIV Quorum National Design Award (a major design award in Mexico) in the Industrial Design category for his work designing and developing the Chevy C2 interior.
Between 2001 and 2003, he received a specialization in Human Factors and Visual Communication from the College for Creative Studies in Detroit and another one in Advanced Digital Modeling at the University of Purdue, Indiana.
From 1998 to this date, he has worked as a professor in several Mexican universities such as UAEM (State of Mexico Autonomous University), Tecnológico de Monterrey, Universidad Iberoamericana and Universidad Anahuac, among others. He has also taught at Rigoletti Casa de Diseño in Mexico City, design school and studio in which he worked as Director of Academic Strategies until 2013. He has given about 75 conference lectures and workshops, in several universities and events in Mexico and Central America.
Between 2005 and 2010 he co-partnered Hunpel, a product consultancy company, where he worked as Research and Development Director.
He currently works under his own Brand RODZ+, with which he offers Industrial Design and Product Engineering services, as well as technical consulting to the private initiative. RODZ+ services apply in several areas such as design, innovation, design engineering, production engineering and human factors. All of this has been mainly applied to the fields of urban transportation, product, medical equipment, stand and POP display, service and experience design, and interaction design. Under RODZ+, he led the team that won the 1st Automotive Design Award in the Guadalajara Autoshow in 2011, and obtained the Design Excellence Award by the “a! Diseño”, design magazine in its international conference, in 2012.
As a professor, his research covers design epistemology, focusing in the areas of design thinking; user interaction, user interfacing, and user-centered design, UX and design engineering by using philosophy, anthropology, and science. He co-created and collaborates in the Master of Automotive Design Engineering at Universidad Anahuac, since August 2014. He has also performed advising duties for the National Council of Science and Technology in Mexico City.
He is currently the leader of the special project initiative at Rigoletti Casa de Diseño, where he has led very successful projects for brands such as Pininfarina Extra, Audi AG, Mazda, Chrysler, and Ford, among the most important ones. He also collaborates with the Design and Arts, Architecture and Planing School of the University of Cincinnati, as a visiting professor, where he has taught 1 Master Class on Advanced Design & Design Thinking. A few months later he performed as a subject professor, where he developed an Autonomous Mobility product for Crown Lift Trucks, and collaborates as an independent researcher in the field of advanced design, interaction design and design interfacing.
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