Project Developed with Rigoletti Casa de Diseño in collaboration with AUDI. 

Project management and direction: Jorge Rodz

Interior styling concept and Renderings: Raul Salas

We apply different methods, strategies, principles, and techniques to understand the areas of opportunity around the problems or needs that arise in existing products or services or new creations.

learn how to think different

Innovation Management for new product DEVELOPMENT

Project Developed with Rigoletti Casa de Diseño in collaboration with Ford Motor Co.. 

Project management and direction: Jorge Rodz

Interior styling concept and Renderings: Miguel Alvarez Kuri

We specialize in observing the behavior of the different types of people that exist, taking into account their age or complexion, or their gender, or if they have different abilities, or different culture, when they perform their routines and natural rituals within physical contexts, and specific moments, to understand what bothers them, what frustrates them or what motivates them, to be able to design adequate and effective products and services for each one of them.

learn how to observe and understand people

User centerED design and user experience

We understand that every interaction is an experience, so we specialize in analyzing how people think, perceive, feel, and understand, in addition to knowing their advantages and physical and ergonomic limitations to be able to develop useful, usable products with the appropriate aesthetics, which allow providing a service that produces pleasant and outstanding experiences.

learn how to enhancethe

usability

user interaction and user interfacing

We help you transform your ideas to become real, passing from the conceptual stage to the product stage, using “design for manufacturing and design for assembly” to make your concept functional, manufacturable, and assemblable.

learn how to land your concepts into  reality

design engineering

If you want to start developing an idea and do not know how to start, we can help you understand the best strategy to achieve it through understanding the purpose of your idea, your manufacturing capabilities, and the budget you have available.

learn how to select the best strategy to make your ideas come true

strategic design